identity design · marketing strategy

A Hindi rock band consisting of young talented musicians that came together in their shared love for Experimental Alternative Rock genre and a desire to create their own unique sound.

Alchemy

Music

2019

ALCHEMY MUSIC INDIA

CHEMISTRY OF LANGUAGES

This loud and screaming work of art is a bilingual wordmark adopted from the prominent languages of Mumbai’s culture- birthplace of this band

Izhaar

BOÜRGEOIS started of with designing a unique adaptive wordmark and eventually helped the indie rock band launch their debut album "Izhaar" at a very tight budget using limited resources.

Out in the world

Neon psychedelic color treatment across promotional large format banners.

Communication & PRomotions

Teaser lyrical posters from their album Izhaar to engage with their fans to give them a gist of the emotion the band feels.

A multi purpose

Keeping up with Alchemy As loud as the band’s identity, our design team maintained Alchemy’s persona throughout their presskit; be it the rugged font, black-yellow colour scheme or the psychedelic visuals.

brand Merch