identity design

Lē Fabluxe, a luxury fashion accessories brand, approached us for its debut brand identity. Highlighting the ‘environment conscious and cruelty free’ personality trait was our responsibility.




Flaunt Fashion Guilt-free

A Chic Mark

A brand with a unique and catchy name must have a wordmark reflecting its brand personality. Going by this principle, our designers sketched a wordmark with a ‘filled’ & ‘outline’ typography that reflects a chic and suave feel.

The identity was fashioned keeping in mind the luxury aspect of the brand. An eye that catches the elegance and beauty of the rose gold hue is of the fashion admirer we want to reach.

Fashion that sticks with Conscience

From Lookbook to Storefront, we got it all styled. For instance created motifs through repetition and geometric shapes that would go with certain communication elements.