#FBDB13

ALCHEMY MUSIC INDIA

This loud and screaming work of art is a bilingual wordmark adopted from the prominent languages of Mumbai’s culture- birthplace of this band

CHEMISTRY OF LANGUAGES

BOÜRGEOIS started of with designing a unique adaptive wordmark and eventually helped the indie rock band launch their debut album "Izhaar" at a very tight budget using limited resources.

Izhaar

Neon psychedelic color treatment across promotional large format banners.

Out in the world

Teaser lyrical posters from their album Izhaar to engage with their fans to give them a gist of the emotion the band feels.

Communication & PRomotions

Keeping up with Alchemy  As loud as the band’s identity, our design team maintained Alchemy’s persona throughout their presskit; be it the rugged font, black-yellow colour scheme or the psychedelic visuals.

A multi purpose

brand Merch

A Hindi rock band consisting of young talented musicians that came together in their shared love for Experimental Alternative Rock genre and a desire to create their own unique sound.

ALCHEMY

#E2C45E

The King of  DJs

The logo design is a combination of lion with a crown and a bold & loud brand name in slab serif font below the image; a combination logotype is best for companies that are just starting out.

The Roaring Mark

A bold logo representing power, strength and royalty creates a best fit identity for a company that takes pride in launching DJs and organizing concerts. An embossed brandmark that stands out in golden has a bold and ambitious stature.

A Mumbai based event and DJ management company that hosts events at prime locations all over the town.

LIONSTON

#C56D35

A dollop of dessert

With a zillion brand names all around us, it is a challenge yet an exciting process to choose the right brand name. Bon Bon, a french word meaning sweet, gives a hint that it is a food related brand that attracts the customers.

Name sweet name

In order to build a loyal & memorable brand, we designed end-to-end creative that stimulated positive brand associations. We handled the project right from inception – worked on brand identity, messaging, positioning, promotions and kiosk design. 

Scoop of work

Gone are the days when you’d find a pamphlet in a newspaper or flyers flying out the moment you open your front door. We brought them back. Unlike the pamphlets from the 90s, we kept it clean & catchy.

Targeted touch points

‘Jingle bells, jingle bells..’ reminiscing the Christmas holidays with loved ones sharing desserts & sweets. Inspired by the jingle idea, we sprinkled the tagline on the way & designed a motif in the background that could transverse onto digital communication.

Crafted with colourful wallpapers, quirky frames & luminous signage, the compact dessert parlour was renovated in close collaboration with Theta One designs & Addition Outdoors which radiated a cheerful ambience.

Savour  the Dessert Decor

The Bonbon Co. is a Mumbai based food franchise that offers sweet & savoury desserts in a  fast food fashion.

THE BONBON CO

#111454

Absolute Abstract

An abstract logo design with soft curved outlines expressing positive emotions with a touch of cool colours like adding fragrance in a relationship.Shades of teal, blue and magenta only signify trust, self-expression, calmness, serenity, passion and balance.

Touch of Teal

With a tight deadline, within hours of contemplation, our design team finally cracked the code. Focusing on BNG’s idea of making ‘quality an attitude rather than a standard’, our designers found its unique scent.

  on the scent

To distinguish a novel brand from its neighbours, building its identity on its unique trait was a key to position BNG in an already established sector. 

A newcomer in the aroma industry, BNG identifies itself as a proud manufacturer of high grade flavours, fragrances and essential oils, that also fulfils customized requirements of their clients.

BNG CHEMICALS

#D5AC4E

the wolf of bombay

Suntan was named after the founder’s parents, Sunita & Tanaji. Following this ideology we sketched a monogram with straight & sharp edged initials to symbolise strength, power and pragmatism.

the big short

A red and blue colour combination that brings out a powerful, strong, loyal and a trustworthy identity.

For Suntan Group’s sister concern, we thought of keeping it simple. ‘Capital’ in grey against white ‘ST’ with an upward arrow in red marking growth. The prominent red arrow associating high stocks subliminally induces the client to invest here.

followed the trend

Straight and Striking

Suntan Group, an investment company, helped its clients with financial freedom and knowledge. With an aim to be the leading financial and investment service provider in India.

SUNTAN GROUP AND CAPITAL

#F2F2F2

Dauntless Debonair

This logomark symbolizes power through elegant poised body language using geometric sharp edges and the crown extending into a brush bristle

Iconically bold

Taking a rather personalized approach, here we have tried to bring out the bold, powerful and independent woman that our client is.

Touch ups

Not just satisfactory but a breathtaking response only boosts the creators' creative drive.

 Breaking all the social stigmas, a lady that stands strong still, this crisp and bold logo boasts power, passion and ambition.

KAJOL R PASWWAN

Build the  Thunder

A bold and adaptable wordmark incorporating the logomark- ‘U’ with a screaming thunder sign depicts strength and power.

Flex the design

The robust and dynamic design with black and yellow colour combination radiates power and optimism just like how one would feel coming out of the gym after a heavy workout

Bold. Brand. Built

Get-set-going on your workout regime as you enter the Universal gym as the robust and dynamic space design will drive the fitness enthusiasts to flex their muscles. 

Brand Identity for an upcoming multi-utility gymnesium in Thane, India 

UNIVERSAL FITNESS

#F8D000

DREam . Travel . Repeat«

Sure, Solang Valley is one of the famous valleys in the snow laden state of Himachal Pradesh, everyone must get a sight of. But ever heard of Tirthan valley, which is the best kept secret in Northern India?

Explore the Unexplored

An identity which captures the essence of high ranges, helped connect their target audience with the brand, with their desire to explore the himalyan ranges themselves.

THE TEMPTATION OF TRAVEL

Travel is all about selling holidays with slick, eye-catchy digital itineraries, attractively laid out with high quality pictures of snow capped mountains and sun-kissed beaches.

Outdoor branding

An Identity which reflects at every brand touch point during a trip

The social media campaign for the year 2019, with visuals designed to touch the emotions of wanderlust people, helped Wanderworld with increase in viewer traffic and enquries

Communication

Deriving  -division BRANDS

"I am a Traveler, not a Tourist." Wanderworld adopted this trend and offered luxury and personalized tour packages that deliver unique experiences.

WANDERWORLD

#C18473

Flaunt Fashion Guilt-free

A brand with a unique and catchy name must have a wordmark reflecting its brand personality. Going by this principle, our designers sketched a wordmark with a ‘filled’ & ‘outline’ typography that reflects a chic and suave feel. 

A Chic Mark

The identity was fashioned keeping in mind the luxury aspect of the brand. An eye that catches the elegance and beauty of the rose gold hue is of the fashion admirer we want to reach.

From Lookbook to Storefront, we got it all styled. For instance created motifs through repetition and geometric shapes that would go with certain communication elements.

Fashion that sticks with Conscience

Lē Fabluxe, a luxury fashion accessories brand, approached us for its debut brand identity. Highlighting the ‘environment conscious and cruelty free’ personality trait was our responsibility.

LE FABLUXE

#FFFFFF

Emoting Personas through Spaces

We gave Theta One a sophisticated yet bold identity with a minimalist logo and a website with a debonair and elegant outlook.

The minimal approach

This resulted in a rise in the website visitors, presence on Theta One’s instagram page and Saachee was also featured in various architectural magazines.

DESIGN FOR THE DIGITAL DEMEANOUR

Driven by the philosophy that every space narrates a story, award winning designer Saachee Shetty’s creations are an amalgamation of her unique ideas and reflection of the client’s personality. 

THETA ONE DESIGNS

#16213D

One-Stop service station

A technician treats an appliance like his own, so do we when it comes to our client’s brand. A brand that dared to step in a tight environment had to come out differently with its own identity.

Dare to be different

distinct digital presence

A user-friendly & interactive web app, always at the customers’ beck & call. A trust building blue with a combination of cheerful yellow for the happiness of our customers who can rely on a newcomer.

An online home service booking platform, Repair Junction, a one stop service station that treats all home appliances’ illnesses with care to comfort their customers.

REPAIR JUNCTION

A paradigm shift

The idea behind a monochromatic logo was to keep it subtle, simple and sophisticated. The 4 coloured lines represent the 4 seasons and the 4 partners who own the restaurant.

Isn’t it all in the name  

The space Strat

An area of 20,000 sq. ft. must be utilized well, especially if it’s a restaurant. Our strategy was to cater the customers of various age groups and target them to specific sub-brands under All Seasons. We segregated All Seasons into three ideas and positioned them distinctively.

The top floor for the carefree, high spirited and enthusiastic Gen-Z who are young and happening, hence the name. 

Hightight

A perfectly lit area for the families who seek peace looking forward to a serene, joyful and a memorable evening, we thought of Tranquil.

Tranquil

As the name suggests, a classy and sophisticated restaurant & bar for the elite & urbane businessmen from the corporates to crack the ultimate deal.

Cliquish

To instill brand awareness and recall, we fabricated a brightly-lit signage that would grab the eyeballs of Mumbaikars travelling on the western highway.  -w/Addition Outdoors

A Simple Screaming Signage

Ta Da! We have a brand born in the new light.  

All Seasons, an 18 year old frequently visited restaurant in the western suburbs of Mumbai needed a change in its imagery. How do you change a brand image for an already established entity?

ALL SEASONS

Keabiotech, an initiative by IIT researchers, introduces nano-formulation based antimicrobial products which instantly kill pathogens giving prolonged protection against viruses like Covid-19.

KEA BIOTECH

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lacus quis sit nulla arcu congue in tortor, nunc. Quis luctus dictum tortor, in mattis facilisi volutpat gravida arcu. Aliquet nisi facilisis tellus aenean sed a.

Enim ligula lacus turpis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tempus enim eleifend odio rhoncus integer massa. Facilisi massa nec libero ultricies risus sed. Molestie nulla augue arcu, nulla mauris sodales. Ultricies.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Porttitor mi ultrices quam adipiscing donec imperdiet vitae, lacinia. Amet vel urna tincidunt.

#D99150

THE BEGINNING OF A STORY

The essence of Kissa was in its approach, moving away from the idea of a conventional restaurant, and delivering an experience, a story in itself for people to remember. 

PLATED WITH EMOTIONS & NOSTALGIA

A place that will take you back to the best memories of your life. A place where you build and write new chapters of your life. A place where new ideas are born and new beginnings start.

Kissa is a place filled with expression through music, pictures, art, finding ways to weave stories together.

HAR EK KISSA KHAAS HAI

Creating a space to celebrate stories as they come, the little instances and stories are not so little. Every story has a special place here.

The key ingredient of many stories are emotions, feelings, etc. so, choosing the perfect font to convey that emotion and set the tone right,  Mazius Display became the protagonist.

A tale, a story, a memory, a conversation, beautifully etched in the nook and corner of Kissa.

A carefully crafted menu book that features ingredients of humour, drama, surprise, and much more bringing out the traits and stories associated with each dish, cocktail, and dessert.

PERFECT BLEND OF DRAMATIC INGREDIENTS

Like every story, this Kissa too has antagonists with traits individual to each of them. A constant tussle is necessary for every story to be more interesting!

Every story has a set of characteristics shaping each of its characters. Kissa is written by its characters, and they emulate the feeling of home, empathy, comfort, nostalgia, memories.

SHAPING the CHARACTERS OF KISSA

 Events, big and small, emotions, love, freedom, and the heart of Mumbai, these frames have stories captured in them.

Every kissa is incomplete without music adding some fun into the story, featuring guest appearances to keep the experience lively and charismatic. Showcasing the story behind each dish, cocktail, dessert and people of  in a new light.

Kissa, as the name suggests is a story that someone tells. And this Kissa is not an ordinary one. It's your staple place, a comfort zone to share moments, stories, laughter, and smiles over some deliciously cooked food, cocktails, and desserts. It delivers stories over food!

KISSA

#86A143

A Novel  Nuance

‘Eira’, takes its name from a Sanskrit word meaning earth signifying nature & environment. The logo encompassing the leaf symbolizes nature and an amalgamation of a circular and a pointed ‘E’ gives out a positive and an emotional message.

A Subtle Symbol

With brief information and key highlights, we maintained a simple, subtle and a minimal tone of voice throughout the website justifying the company values.

Minimalist  Motif

Bourgeois’s design and development team were asked to build a website incorporating their brand identity i.e. a clean-green and a modern brand image.

Eira Nutrizen,a neutraceutical company that manufactures unique Ayurvedic dietary supplements, who believes in integrity & ensures sustainable environmental responsibility. 

Eira Nutrizen

 #0375FE

THE BEGINNING OF REVOLUTION

The logo is designed combining the initials of the concept Ridenet based on Ride and Networking, with the speck at the center depicting the arrival.  The Colour scheme is chosen attributing the characteristics the app represents, blue embodying safe rides, and orange symbolizing warmth and happiness associated with networking.

THE colour code & LOGO LOGIC

The creation of mascots of the brand went through a transformation from 2D to 3D to bring the brand to life, and establish a more human connection, adding to the face and identity of the brand with the low poly models.

MAKING RIDENET HUMAN

The 3D Models, and animation helps in building a dynamic world empowering the brand.

CREATING AN ANIMATED WORLD

Creating a motion identity for the brand with seamlessly looped animations helps create the perfect environment to express the brand's story.

Leveraging symbolism, and 3D style iconography to denote and characterize the different benefits and accredit them in the form of specific symbols designed using the colour scheme of Ridenet.

RIDENET REACHING PLACES

Wielding the power of OOH Advertising to showcase what the brand has in store, taking the brand to various places to fulfill its purpose and objectives,

Fabricating, and building a safe ecosystem for daily commuters, not limiting itself to just being a service provider, but having an impact that is much larger.

Building a responsible enterprise with the aim of improving quality of life, Ridenet Technologies is on its journey towards creating a sustainable future.

Ridenet

#F1F1F1

TITLE

Title

One liner which should include —Project Name, consectetur adipiscing elit. Praesent id ornare ac elementum cras turpis semper. 

The Supply Tap

CREATING LOUD IMPACT  WITH MINIMALISM

Theta One's website is created and curated with a simplistic approach.  It's a content-rich static website and speaks for itself, featuring Saachee Shetty's acclaimed designs and work and the vision behind each piece of art.

A VOICE OF ITS OWN

Designed to create a user-friendly experience through its simple, consistent, and intuitive user interface making it seamlessly responsive across all platforms.

EXPLORING SPACES ACROSS PLATFORMS

Driven by the philosophy that every space narrates a story, award-winning interior designer Saachee Shetty creates spaces that translate her thoughts and ideas into experiences and specializes in bringing people's aspirations, fantasies, and needs to reality.